The So Range
Fashion Label Design
Identity design for The So Range clothing brand. Bling and elegance were just two of the words used to describe what they expected from their logo and had to work with both male and female sub ranges.
Having researched a number of highend fashion brands we decided on a look that we felt had the elegance of a more female oriented label yet was coloured in the slightly dark and strong hues more often associated with mens fashion.
